Established in June 2013, Penalty is one of the Vietnam’s foremost Startup of cross-border e-commerce industry.
After five years of development, we have been operating based on the principle of providing high-quality products throughout the design process, fabric selection and continuing after the product was done. We’re recently becoming a top seller on the most popular platforms in our section such as Teespring, Sunfrog, Shopify; notably, we are top 1 best seller of Gearlaunch over the past years. We have had the significant influence on Vietnam cross-border e-commerce market as well.
With key personnel performing professional experience within designing, marketing and customer service, Penalty takes pride in our creating a dynamic and professional working environment for young and enthusiastic professionals to ensure that we stay at the forefront of the e-commerce industry.


  • We put our customers at the center of what we do
  • We value, challenge and reward our people
  • We drive excellent sustainable financial performance


To provide branded products of superior quality, unique features at the reasonable price to global consumers


A global leader in brands and technologies

Companies that grow with us

Our Partners

Our Achievements


Online Stores


Happy Customers





Production of wingroup

We bring you a new experience of 3D print products with great design ideas.


“Talent wins games,
but teamwork and intelligence win championships.”

Michael Jordan

We are always on guard for your ranking

Our Team

Thái Nguyễn

Co-Founder – CEO

Hồ Trúc

Co-Founder – CFO

And we are looking for…


Purchasing Staff

Quantity: 02 candidates

PHP Developer

Expired: 15/07/2019
Quantity: Unlimited

Marketing Online_HCM

Quantity: Unlimited

Graphic Designer_HCM

Quantity: Unlimited

Customer Service_HCM

Quantity: Unlimited


We offer spring and summer internships. Our interns learn the basic duties of our positions as well as develop about working and personal skills.
Following the internship, we offer evaluation letters and certificates if needed.

Our Culture

“Being a great place to work is the difference
between being a good company and a great company.”

Brian Kristofek – President and CEO, Upshot

  • Learning: We create the greatest opportunities for each member to study and develop.
  • Trying: You can’t succeed if you don’t have enough failure.
  • Family: We care, we share, we’re family.
  • Teamwork: Teamwork makes the dream work.
  • Spirit: Work hard, play harder.